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Playtech Signs a Deal with a Player Retention Guru

Playtech, the provider of Casino gambling services and solutions, is now looking at player retention as an essential driver of the growth of the industry. 

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Playtech decided to engage with Captain Up’s retention platform. According to the terms and conditions of the deal, the two companies made an announcement on Monday last week.

In general, Captain Up products and services permit operators to attract and retain casino players. They do this through exploiting and exploring behavioural economics provides content that’s helpful to the needs and wants of individual players.

Most casino gaming operators are in partnership with Captain Up. Being assimilated into a bigger management system, Playtech and Captain Up will use this chance to get a wider base in the realm of international casino gambling.

What does Captain Up do?

Simply put, Captain Up attempts to engage players through providing them with an opportunity to level up and compete in various leaderboards for better positions.Through this, casino players can also take part in tournaments, win badges and brag about their accomplishments.


Through the use of real-time, Captain Up offers insights on how casino players react. More so, it’s advised to take note that the organisation has a back office that helps with managing and monitoring activities, as well as analysing players’ behaviours and actions.

In this competitive industry, player retention and attainment have grown to be challenging tasks. Offering casino players high quality and innovating experience is just not enough on its own nowadays.

As a result, data analysis and deployment of tools have been internationally gaining popularity. Of late, these platforms have mainly been deployed by Sports Betting Operators. As well as those that offer various gambling solutions. However, we are excited to see how Playtech will be supporting their players from now on.

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