New Zealand Racing Board Launches New TAB Betting App
New Zealand’s TAB’s fixed-odds betting platform was notorious for crashing on high traffic major race days. Previously TAB was run on a Jetbet system, which is soon to be changed to an OpenBet system. It has been a long two years since the New Zealand Racing Board (NZRB) revealed its plans for TAB’s revamp. The new high-tech platform heralds a new era for Kiwi bettors. Not only does the platform hold great promise for New Zealand punters, there’s great potential for revenue for the Racing Board.
TAB’s New Mobile Betting App
The new fixed odds betting platform powered by the world class Open Bet which powers Paddy Power Betfair in UK. The switch in operators is poised to place TAB on the same stage as other world class fixed odds betting platforms. The new platform which comes with a smooth operating mobile app will give Kiwi punters better access to multiple races all over New Zealand and the world.
John Allen, New Zealand Racing Board CEO highlighted the expanded perks of the new platform. In addition to offering TAB gamblers a considerably wider selection of betting options there are new innovative features. Some of the said innovative features include live streaming sports which will allow for live bets on the platform. There are additional payment features such as Cashout to improve user experience and satisfaction.
Projected Benefits of the New Betting Platform
The CEO of NZRB predicts that a new and improved user-centered betting platform will increase revenue and TAB’s market share. NZRB will also be able to set up its own odds for the different races something it was previously unable to do. Although the platform has cost about NZ$40 million, the expected annual rewards will more than make up for the cost. The new betting platform and mobile app is expected to reap up to NZ$19m in profits annually