Social media has become a game changer in terms of marketing a brand in New Zealand. The public has become more dependent on social media for information and interaction. The same goes for online casino affiliates, they need to capitalise on this temporary yet powerful fad.
The popular go-to social media platforms of most affiliate influencers are Facebook and Twitter. After all, life without these two platforms is inconceivable. Most people get their information – whether real or alternative facts on their social media.
It is also through these social media platforms where people are able to interact with their friends, families, and colleagues. The keyword is interaction. Interaction is what makes social media a powerful tool in terms of strengthening brand perception and creating strong media presence.
Gavin Flood of AdRoll pointed out that there’s one social media platform that most online casino affiliates have overlooked – Instagram. Who would have thought that a photo sharing platform can actually pull more user engagement than Facebook and Twitter?
Using Social Media Marketing
“Instagram is a real opportunity here. At the start of the presentation, I asked for a show of hands of who is using Instagram. I think it is about 15 percent of the audience and less than half of that is using the paid element of it. So, I think it is a channel that has a huge opportunity that is relatively untapped by the sector,” Flood lamented.
Research says that Instagram has 500 million monthly active users compared to Twitter’s 320 million. Though Facebook’s monthly users are four times more than Instagram. The photo sharing application has 68 percent user engagement on brands compared to the former.
In order to be able to monetize this user engagement, we at Kiwi Casinos also advise affiliates to come up with creative yet brand-specific hashtags. They should also post their campaign strategically and consistently.