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Golden Ent. and William Hill Expand Relations

The United Kingdom bookmaker, William Hill, has grown its sports betting relations considerably with one of the regional casino operators – Golden Entertainment.

Golden Ent. and William Hill Expand Relations

On 2 October 2018, Golden Entertainment reported to media that there is a huge extension of its current relationship with the popular bookmaker, William Hill US. The two companies have just agreed to a long-term deal whereby William Hill will be managing Golden Entertainment’s sports betting and race operations in Montana, Nevada and Maryland.

Golden Ent. Deal with William Hill US

Of these three states, only Nevada permits sports betting. However, tempus fugit seems to be the mission statement for all casino gambling companies that are looking to operate in the rapidly expanding US market.

William Hill already operates the sports betting sector for Golden Entertainment’s Nugget Hotel and Gambling Hall. In addition, they have installed deposit kiosks at approximately 80 of Golden Entertainment’s third-party gambling operations and its tavern in Nevada. Awaiting Nevada’s regulatory approval, William Hill will now controlling four betting operations that Golden Entertainment owns via one of its deals in 2017. More so, Hill will also oversee the Edgewater and Belle casinos which Golden Entertainment  acquired sometime in July.

As for Montana and Maryland gambling aspirations, Golden Entertainment acquired ownership of Rocky Gap Casino in Maryland as part of one of its deals. Also, it has distributed gambling operations at about 300 locations in Montana.  Golden Entertainment’s CEO Steve Arcana reported to media that he looks forward to making use of William Hill’s ‘proven sportsbook’ to assist in growing its player base in Nevada as well as other jurisdictions.


The CEO of William Hill returned the compliment and commented to the media saying that they do have a great relationship with Golden Entertainment and as partners; they are both looking forward to nothing else but winning and being the best in the industry.

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